The word is thrown around by sensationalists everywhere, from politicians to motivational speakers to guys hawking counter top toaster ovens on late night TV.
There are revolutionary diets, revolutionary exercise programs, revolutions in skin care, sexual performance, learning foreign languages, buying and selling real estate, playing the lottery and winning blackjack in Las Vegas.
The misapplication of the word has gotten so bad that it strikes me as more revolting than revolutionary.
I understand why people sensationalize things – they’re looking for attention, better sales, more followers, etc. That doesn’t change the fact that overstating things with tired words actually tends to water down the message you’re trying to impart.
If you tell people you’re leading a revolution or you have a revolutionary product, they’re likely to immediately paint a mental picture of some late night snake oil salesman trying to separate them from their credit card number – and they’ll tune you out.
Want to avoid losing their attention? Try this approach: (more…)